Fabindia collection sparks row online
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NEW DELHI: Ethnic wear retailer Fabindia’s new collection launched before Diwali, christened ‘Jashn-e-Riwaaz’ ran into a social media storm on Monday with several users urging consumers to boycott the brand.
People protesting against the campaign called it “de-Hinduising Deepawali”. With the #BoycottFabIndia hashtag trending on Twitter, the IPO-bound company was forced to take down some of its tweets promoting the collection.

Fabindia collection sparks row online

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