Fabindia collection sparks row online

NEW DELHI: Ethnic wear retailer Fabindia’s new collection launched before Diwali, christened ‘Jashn-e-Riwaaz’ ran into a social media storm on Monday with several users urging consumers to boycott the brand.
People protesting against the campaign called it “de-Hinduising Deepawali”. With the #BoycottFabIndia hashtag trending on Twitter, the IPO-bound company was forced to take down some of its tweets promoting the collection.

Fabindia collection sparks row online

FabIndia recalls Deepavali ad after Tejasvi Surya’s tweet sparks backlash

Fabindia removes Diwali ad named Jashn-e-Riwaaz after #BoycottFabindia trends online

Fabindia deletes tweet promoting Diwali collection named ‘Jashn-e-Riwaaz’ after #BoycottFabindia trends

BJP’s Tejasvi Surya Hits Out At Fabindia Campaign, Says ‘Deepavali Isn’t Jashn-e-Riwaaz’



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