Old Bay hot sauce sells out less than an hour after launch
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Old Bay set off a frenzy Wednesday with the release of a new product infused with its signature flavor: hot sauce.

Old Bay Hot Sauce sold out within an hour after it was launched around 11:15 a.m. on the company’s website. The Old Bay website also crashed shortly after the hot sauce’s launch — likely from all the traffic.

Old Bay hot sauce sells out less than an hour after launch

Old Bay has a hot sauce now and some folks are pretty excited

Limited-edition Old Bay hot sauce sells out on first day, but promises to restock soon

 



Old Bay sells out of limited edition hot sauce within an hour

Old Bay Hot Sauce Is Here and Your Food Will Never Be the Same

Sold out! Iconic OLD BAY coming out as new hot sauce

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