H&M tests clothing rental service to address environmental concern
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H&M has decided to test out a clothing rental service as the fashion industry faces environmental concerns over its contribution to waste and pollution.

The move by the Swedish fashion giant follows brands Banana Republic and Urban Outfitters, which both launched similar services earlier this year to tap into a market that reached $1 billion in 2018, according to Bloomberg.

H&M’s clothing rental service, which is so far only available at its flagship store in Stockholm, is limited to a collection of 50 garments offered to members of its loyalty program.

H&M tests clothing rental service to address environmental concern

H&M Tests Renting Clothes to Address Environment Concern

H&M to Test Clothing Rental Service

 



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