Social media giant Facebook has undergone a rebranding exercise. The company brand includes a new logo that features the name of the social platform written in all capital letters.
In a blog post, Facebook’s Chief Marketing Officer, Antonio Lucio, explained how Facebook is updating the company branding “to be clearer about the products that come from Facebook. We are introducing a new company logo and further distinguishing the Facebook company from the Facebook app, which will keep its own branding’’.
The new branding was designed for clarity, and uses custom typography and capitalisation to create visual distinction between the company and the app, the company said, intending to let its users know that its subsidiaries are part of the parent company. Instagram and WhatsApp will now say they are from ‘FACEBOOK’.