It’s about time beauty YouTuber Tati Westbrook launched her own beauty line. The move makes sense, since Tati has been making beauty videos for the last ten years, covering everything from unboxing, beauty shopping hauls, tutorials, and more. Tati is truly one of the original beauty queens of YouTube, and with 9.73 million YouTube subscribers, you can’t really argue with that. Plus, this wouldn’t be Tati’s first business venture (she also has Halo Beauty, a beauty supplement line). Here’s what you need to know about Tati Beauty.