WordPress could give Tumblr the thing it needs most: stability

Automattic, the company behind the longstanding blog platform WordPress, just bought Tumblr from Verizon for a pittance — leaving many of the quirky, beloved social network’s users wondering what comes next.

Axios reported that Automattic purchased Tumblr, which launched in 2007, for “well below” $20 million; Axios business editor Dan Primack added in a tweet that the sale price was in fact below $3 million, and Recode’s Peter Kafka tells Vox that sources say the actual figure is closer to $2 million. That’s a very long way down from Yahoo’s infamous $1.1 billion purchase of the website in 2013. (Verizon subsumed Tumblr when it acquired Yahoo in 2017.)

WordPress could give Tumblr the thing it needs most: stability

Tumblr once sold for $1.1 billion. The owner of WordPress just bought the site for a fraction of that.

Verizon Sells Tumblr to WordPress Owner for Paltry $3 Million


Daily Crunch: Verizon is selling Tumblr

Tumblr Reportedly Bought For Same Price As Modest-Looking Silicon Valley Home

Verizon Is Selling Tumblr to Parent Company of WordPress, Reportedly for Far Less Than 2013’s $1.1 Billion Sale




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